Extrȇme ice cream offers consumers next level indulgence to set it apart from its competitors; flavour layered upon flavour, lashings of sauces and contrasting textures – and the new Exotic Mango & Passionfruit Sorbet Cone is no exception!
The Extrȇme Exotic Mango & Passionfruit Sorbet Cone features layers of fruity mango and passionfruit sorbets topped with a delicious mango and passionfruit sauce, which runs through the crunchy cone for an extra burst of flavour! Extrȇme prides itself on using only the finest ingredients to provide an indulgent taste experience, and the new flavour is vegan, too.
Extrȇme is striving to drive incremental growth in the cones sector. By broadening cones usage into adult treat occasions with fruity indulgences, they hope to elevate the consumer experience and add value to the sector.
Extrȇme, which has its origins in France, is regarded as one of the biggest ice cream brands in the world, and the UK market is a particular focus for 2021. To support the launch of the new Exotic Mango & Passionfruit Sorbet Cone, it is investing almost £3 million in a nationwide digital marketing campaign including TV, video on demand, YouTube, social media display advertising and influencer engagement.
As part of its dedication to sustainability, Extrȇme has removed all plastic lids from its packaging and are using only recyclable paper cartons and working towards recyclable sleeves. Furthermore, Extrȇme has partnered with marine conservation charity Sea-Changers to support its ‘Tackling Ocean Plastics’ Fund. The programme will support groups and organisations around the UK who wish to run marine conservation projects aimed at addressing the issue of plastics.
Brunhilde van Antwerp, UK Head of Marketing at Froneri comments, “with an impressive digital marketing campaign in the pipeline for this summer, we are confident that we will not only drive brand and product awareness but also purchase consideration with our target audience whilst strengthening our position in the UK market.
“There is a growing trend for unexpected and exciting next level experiences in adult snacking that delivers on indulgence. Extrȇme offers exciting and tantalising flavours and this new cone offers the refreshment of a sorbet with a huge burst of flavour.”