Galloway launches new ad campaign to entice Scottish shoppers

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Lactalis UK & Ireland is investing in its no. 1 Scottish Cheddar brand, Galloway, with an STV sponsorship (running from 4th January to 30th June 2021) and new advertising creative, which launches in April.

The campaign, which is designed to show how delicious food made with Galloway is always comforting, will bring the brand to life whilst being mindful about consumers being together during the health crisis. Featuring a mix of animation and real life, the ad shares happy memories of families being together and using Galloway in hearty dishes.

Targeting 45+ post families and families with kids aged 18+, the campaign will reach 71% of adults in Scotland, with an average of 18.1 views per person. Ahead of its launch, the visually striking creative has been tried and tested, with great success.

Heloise Le Norcy-Trott, Group Marketing Director of Lactalis UK and Ireland, comments: “Our new STV advertising campaign will further cement Galloway’s status as one of the beacons of the Scottish cheddar sector. Having thoroughly tested the creative with Scottish shoppers, we are confident that the ad will engage consumers with the Galloway brand, whilst being mindful of the ongoing challenges they are facing, as a result of the health crisis.”

Galloway is produced in Scotland, with 100% Scottish milk. Worth £7.3 million in Scotland, the brand is growing +16% in value and +14% in volume sales year on year (YOY)

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