Lactalis UK & Ireland has announced the launch of new Seriously Tasty Triangles, which are available in Tesco stores from July. Made with rich and characterful extra mature cheddar, for a tastier cheese profile, Seriously Tasty Triangles’ cheese portions are individually wrapped to lock in all the flavour and creaminess of the cheese.
Featuring a round box with triangle portions, Seriously Tasty Triangles is a new addition to the Seriously portions family, following the launch of Seriously Squares in 2016. The range shares the same original recipe, made with award-winning Seriously cheddar. Designed to be enjoyed in a variety of ways including on bread and crackers, in a lunch box, hot in a mash or even straight from the fridge, new Seriously Tasty Triangles taps into both the at home snacking and food on-the-go trends.
The launch of Seriously Triangles follows the recent news that Seriously is rolling out new packaging across its whole range throughout the year, beginning with Seriously’s core cheddar range from June. The Seriously brand is currently worth £35 million in total and is driving category growth with sales increasing +11.7% and +8.5% in value and volume sales respectively.