The Federation of Bakers (FOB) is delighted to welcome St Pierre Groupe as a new associate member. Formerly known as Carrs Foods, St Pierre Groupe is a fast growing, award winning global bakery business with a track record in both creating strong brands and achieving consistent year-on-year growth. The company’s brand portfolio includes St Pierre, Baker Street and Paul Hollywood, all of which have seen substantial year on year growth.
St Pierre brings an authentic taste of European café culture with its delicious buttery brioche and indulgent waffle range. Its widespread UK success has now extended to the US where it is the fastest growing bakery brand, number one brioche brand and leading European bakery brand.
Baker Street is cleverly packed to be fresher for longer and comes in smaller packs sizes to help reduce food waste. It has achieved 80% value growth year on year in loaves alone and is the fastest growing bread brand in the impulse sector top ten.
The Paul Hollywood brand has brought foodie focused, high value consumers to the ready to bake category. New products like the Paul Hollywood Italian, Volcanic Stonebaked Flatbreads appeal to younger consumers for whom product versatility and quality are key.
Jeremy Gilboy, Founder and Managing Director at St Pierre Groupe comments:
“This is absolutely the right time for us to join the Federation of Bakers. Our turnover is forecast to be £87 million this year, we’ve grown our international sales by 150% and we have very ambitious plans for 2020.”
Gordon Polson, Chief Executive of the Federation of Bakers, added:
“We are delighted to welcome St. Pierre Groupe as an associate member of our organisation and hope to support them as they continue to expand their business.”
The Federation of Bakers Ltd represents the UK’s largest bakeries who supply the nation’s bread and morning goods and other bread products. With nine member companies running 34 bakeries in the United Kingdom and supplying the majority of the bread consumed in the UK. St. Pierre Groupe joins current associate members AAK (UK), AB Mauri UK and Ireland, ADM Milling, AIB International UK, American Pan UK, Baker Perkins, Bakers’ Basco, British Bakels, Bühler, Campden BRI, CSM (UK), Energy Management LLP, GB Ingredients, FlexLink Systems, Kaak Group, Kwik Lok, Lesaffre Group, NFU Mutual, Puratos, Spooner Industries, TasteTech, The Ice Co, United Bakery Equipment Co, Zeelandia and Zeppelin Systems.
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