Harry Ramsden – world famous for fish and chips – is launching a brand new frozen battered fish range into retail, bringing the Harry Ramsden quality seaside dining experience to homes across the UK.
With two products available – Large Prime Cod Fillets and Large Prime Haddock Fillets – the range pairs quality whole fillets with Harry Ramsden’s secret recipe batter, helping retailers deliver the best tasting and most authentic product to customers.
Alex Meyer, Marketing Director of Harry Ramsden, explains: “We use the highest quality prime, whole fish for these two new products to ensure they are representative of what consumers would find in our restaurants, and the dishes we have been perfecting since 1928. We’ve been serving fish to diners for many years now and are excited to be able to work alongside retailers to help customers re-create their favourite seaside fish and chips moment at home.”
With fish second only to ice cream in the frozen market, the new range supports retailers in meeting demand from consumers – many of which are more willing to trade up to higher quality frozen fish options than in other food categories.
Meyer continues: “It’s important to us that we support retailers in offering high quality frozen fish options, especially as research shows consumers are willing to pay more for them. Shoppers will now be able to find restaurant quality battered fish, that’s quick and easy to prepare, in the frozen aisle, allowing retailers to benefit from a growing sector.”
Available now in 450 Sainsbury’s stores throughout the UK, the new range includes:
Harry Ramsden 2 Large Prime Cod Fillets
Harry Ramsden 2 Large Prime Haddock Fillets